eToro is the world´s largest social trading and multi-asset brokerage company, which was founded in 2007 in Tel Aviv by brothers Yoni Assia and Ronen Assia together with David Ring.
Currently, eToro has more than 12 million registered users worldwide (eToro 2020g).
It has registered offices in Cyprus, Israel, the United Kingdom, the United States, and Australia (eToro 2020h).
eToro OpenBook social investment platform, along with its “CopyTrading” feature, was released in 2010.
The platform attracted global attention, winning Finovate Europe Best of Show in 2011.
In 2012, the eToro mobile app was released. Both WebTrader and OpenBook were made available via a handy mobile app (ibid).
Using their Apple or Android smartphone, clients could perform any action on the platform on the go.
On eToro´s platform users can trade varieties of assets such as commodities, currencies, ETFs, indices, and contract for difference stocks, further known as CFDs.
In addition, eToro offers a feature to its users known as the “open book” which gives the users the ability to access
other users´ trading information.
The trading information includes the users´ risk level, return, monthly performance, and the trades the user has made in the past.
In other words, the platform connects traders with each other and allows users to automatically copy other users´ portfolios.